Kpmg logo with aspect ratio calculator how to#
Kpmg logo with aspect ratio calculator professional#

Common Aspect Ratios for Social Media and Web The following aspect ratios will cover the recommended standards and best practices you can expect to find across the majority of social platforms, video, and print. While there is an endless amount of potential aspect ratios, there are a few commonly used aspect ratios that outshine the rest in popularity and everyday usage. When you become familiar with the most common aspect ratios across a variety of situations, you can easily adapt and edit an image based on the specific platform and goal at hand. Will this image contain any text or logos?įocusing on the primary intent for the image allows you to identify the best aspect ratio to suit your needs.

Will this image be used for digital advertising?.Will this image be used on social media?.Will changing the aspect ratio dramatically change or impact the image in a negative way?.Will I need to create multiple versions of this design for different platforms?.On which platform will this image primarily be viewed?.Consider the following when choosing the best image and aspect ratio for your next project: It’s important to ask yourself a few key questions before jumping into cropping or image resizing.

The best aspect ratio for a project will vary depending on several different factors. Which Aspect Ratio Is Best for My Project? Here are some common digital image sizes and their corresponding aspect ratios. The images are clearly different sizes but have the same aspect ratio because of the identical relation of image width to image height. An image that is 500 x 500 pixels has the same 1:1 aspect ratio. As an example, a square image that is 1080 x 1080 pixels would have an aspect ratio of 1:1 - or the width of the image in relation to its height. Pixels are often the unit of measurement used to express the width and height of a photo for digital or web use. While the aspect ratio helps give a quick idea of the overall image shape, we will need to know the actual size of an image - in pixels or inches - to determine the aspect ratio. While an important number on its own, the aspect ratio of an image doesn’t tell the complete story. How Does Image Size Relate to the Aspect Ratio? Using the right aspect ratios for a platform will ensure your images are displayed as intended without stretching, cropping, or resolution loss - a critical part of any design.

Kpmg logo with aspect ratio calculator how to#

Understanding the difference in aspect ratios and how to adjust for these changes will allow you to create striking visual content regardless of where the image is being used. It’s important to remember that aspect ratios can change depending on the platform or print in which the image or graphic is presented. Aspect ratios are a universally understood way to describe the general shape of an image, allowing designers to quickly make changes based on the specific needs of a project. Width is always listed as the first number followed by the height. It is commonly written as two numbers and separated by a colon (such as 1:1 or 16:9). What is an Aspect Ratio?Īn aspect ratio is the width of an image in relation to its height.

Kpmg logo with aspect ratio calculator professional#

While the options can seem endless, you don’t have to be a math major or a professional graphic designer to calculate the best aspect ratio for your next project. Luckily, the basics of understanding how the numbers work together is quite simple. Having questions or being confused about aspect ratios is common. If you’ve ever posted an image to social media or printed out a picture, you’ve had to deal with aspect ratios.